SMRTR TechAug 31, 2026Engadget

Instagram will demote AI-generated influencers if they don't clearly label their account

SMRTR summary

Instagram is now requiring accounts that feature AI-generated personas to use a new "AI-generated profile" label, or face reduced reach on the platform. The move comes after a rise in fake AI influencers, some posing as doctors or wellness experts, raised concerns about misinformation. Unlike a broader crackdown on AI content, this rule targets only accounts that present AI figures as real people.

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