SMRTR TechJul 15, 2025Forbes

Meta Cracks Down On AI-Generated Facebook Spam

SMRTR summary

Meta is targeting AI-generated spam on Facebook by removing monetization and reducing recommendations for accounts posting unoriginal content. This policy aims to protect creators and improve user experience by reducing duplicates and prioritizing original content. Meta will penalize accounts sharing unenhanced material, reduce distribution of duplicates, and test attribution links. The company has already acted against 500,000 spammy accounts and removed 10 million impersonator profiles. Changes will be implemented gradually.

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