SMRTR TechJun 2, 2026Daring Fireball

Apple, the Anti-‘Metaverse’ VR Company

SMRTR summary

While rivals chased metaverse hype, Apple quietly built its Vision Pro headset. In 2022, Apple's Greg Joswiak famously rejected the buzzword, saying it's "a word I'll never use."

SMRTR provides this summary for quick context. The original article belongs to Daring Fireball.

Read the original article
SMRTR Tech

Get the next batch of curated summaries in your inbox.

This archive is built from SMRTR newsletter summaries. Subscribe for hand-picked stories without the extra noise.