SMRTR summary
While rivals chased metaverse hype, Apple quietly built its Vision Pro headset. In 2022, Apple's Greg Joswiak famously rejected the buzzword, saying it's "a word I'll never use."
SMRTR provides this summary for quick context. The original article belongs to Daring Fireball.
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Despite its advanced technology, Apple's Vision Pro headset faces adoption challenges due to high costs and limited applications, prompting the company to develop a cheaper...
Apple is abandoning plans for a cheaper Vision Pro headset to instead focus on developing Meta-style smart glasses, aiming for a 2027 launch after its $3,499 Vision Pro failed...
Despite low sales and criticism, Apple CEO Tim Cook defends Vision Pro as an "early adopter product," emphasizing the company's commitment to developing the ecosystem and future...
Apple executives Greg Joswiak and John Ternus hinted at the company's development of smart glasses during a recent interview, with Joswiak stating there's "some inevitability to...
Apple has discontinued the Vision Pro after poor sales of ~600,000 units, citing discomfort and weak app support. Focus has shifted toward lighter AR glasses to compete with Meta.
After burning through more than $70 billion since 2021, Meta quietly announced it would slash funding to its Reality Labs division by 30% and shut down its virtual reality...