SMRTR TechApr 15, 2026TechRadar

'There's some inevitability to combining digital and physical worlds': Apple's Greg Joswiak drops fresh hint about its rumored Meta Ray-Bans rival

SMRTR summary

Apple executives Greg Joswiak and John Ternus hinted at the company's development of smart glasses during a recent interview, with Joswiak stating there's "some inevitability to combining digital and physical worlds" when asked about spatial computing's future. These comments align with Bloomberg reports suggesting Apple is testing a Meta Ray-Bans rival codenamed N50 in four different frame styles for a potential 2027 launch.

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