The Vision Pro Was An Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses
SMRTR summary
Apple is abandoning plans for a cheaper Vision Pro headset to instead focus on developing Meta-style smart glasses, aiming for a 2027 launch after its $3,499 Vision Pro failed commercially with sales below 1 million units despite costing tens of billions to develop. This strategic pivot reflects Apple's urgent need to catch up in the smart glasses market where Meta dominates, as the company risks being left behind in a technology that could replace core iPhone functions.
SMRTR provides this summary for quick context. The original article belongs to Wired.
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