TikTok’s road to becoming a super app
SMRTR summary
TikTok is quietly transforming from a video-sharing app into a "super app" — a single platform handling many everyday needs. It has added TikTok Shop, hotel booking through TikTok GO, games, search, and is now pursuing a fintech license in Brazil. TikTok Shop alone hit $15.82 billion in U.S. sales in 2025, putting TikTok in direct competition with Amazon, Google, and financial technology companies.
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