TikTok now wants to be the place you book the trip you just saw on TikTok
SMRTR summary
TikTok launched TikTok GO, letting users book hotels, attractions, and experiences directly inside the app after discovering them through videos. Partnering with Booking.com, Expedia, and others, TikTok is turning viral travel content into transactions — deepening user retention, creating new revenue streams, and intensifying competition with Google.
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