TikTok Shop launches digital gift cards to challenge Amazon and eBay
SMRTR summary
TikTok Shop launched digital gift cards ranging from $10 to $500 with personalized animated designs, directly challenging Amazon and eBay during the crucial holiday shopping season. The strategic move comes after TikTok Shop recorded over $500 million in Black Friday and Cyber Monday sales, though the platform faces potential U.S. ban uncertainty.
SMRTR provides this summary for quick context. The original article belongs to TechCrunch.
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