Samsung Is Under Serious Pressure. Here’s Why It Needs to Nail Its Next Z Fold Phone
SMRTR summary
Samsung faces its toughest test yet in the foldable phone market as it prepares to unveil the Galaxy Z Fold 8 and Z Flip 8 at Galaxy Unpacked in London. Motorola has eaten into Samsung's lead, grabbing 44% market share in 2025, while Apple is expected to launch its first folding iPhone this fall — potentially reshaping consumer expectations and absorbing 28% of the foldable market almost immediately.
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