Apple expects its $2,500 foldable iPhone Ultra to sell 10 million units this year
SMRTR summary
Apple is set to launch its first-ever foldable iPhone Ultra in 2026, priced at around $2,500, with some models reaching $3,000. Apple has told suppliers to prepare for 10 million units, up from earlier forecasts of 7–8 million. The device is expected to capture 29% of global foldable display orders, putting it nearly level with market leader Samsung.
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