SMRTR TechJan 21, 2026TechCrunch

YouTube will soon let creators make Shorts with their own AI likeness

SMRTR summary

YouTube CEO Neal Mohan announced that creators will soon be able to make Shorts using AI versions of their own likeness, joining existing AI tools like clip generation and auto-dubbing on the platform that now averages 200 billion daily views. While YouTube recently launched technology to protect creators from unauthorized AI-generated content featuring their face or voice, this new feature will give creators control over using their own digital likeness in videos.

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