SMRTR TechAug 3, 2025Engadget

YouTube is testing Instagram-style collabs

SMRTR summary

YouTube is testing a new collaboration feature allowing creators to add collaborators to videos, making them visible to each other's audiences. The Instagram and TikTok-like function displays collaborator names next to the main creator, with a tap revealing the full list of contributors. Currently limited to a small test group, YouTube may expand this feature based on tester feedback.

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