SMRTR TechMar 25, 2026Engadget

YouTube is bringing affiliate shopping features to more creators

SMRTR summary

YouTube lowered its Shopping affiliate program subscriber requirement from 1,000 to 500 followers, allowing newer creators to earn money by tagging products in videos and receiving kickbacks from viewer purchases. This expansion comes just one day after Meta introduced similar shopping features to Instagram and Facebook Reels, intensifying competition between platforms for creator monetization.

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