Your Gmail inbox could soon be filled with adverts as Google tests new shoppable ad formats — and yes, it's as bad as it sounds
SMRTR summary
Google is testing a new shoppable ad format in Gmail's Promotions tab. The ads display featured products with images and expand into a product carousel when clicked, transforming the tab into a mini shopping platform. This blends Google's ad targeting with eCommerce features, potentially creating a new performance channel for marketers while further monetizing Gmail.
SMRTR provides this summary for quick context. The original article belongs to TechRadar.
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