SMRTR TechJul 21, 2025TechRadar

Your Gmail inbox could soon be filled with adverts as Google tests new shoppable ad formats — and yes, it's as bad as it sounds

SMRTR summary

Google is testing a new shoppable ad format in Gmail's Promotions tab. The ads display featured products with images and expand into a product carousel when clicked, transforming the tab into a mini shopping platform. This blends Google's ad targeting with eCommerce features, potentially creating a new performance channel for marketers while further monetizing Gmail.

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