SMRTR TechNov 19, 2024Wired

You Can Now Buy Lab-Grown Foie Gras

SMRTR summary

Cultivated meat company Vow is launching lab-grown foie gras in Singapore and Hong Kong restaurants, positioning it as a luxury product. While production costs remain high, Vow aims to turn this challenge into an advantage by targeting upscale venues and appealing to consumers concerned about animal welfare and environmental impact.

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