X is changing how it handles links to try and keep you in the app

X is testing a new way to handle links on iOS that keeps engagement buttons visible instead of letting web browsers take over the full screen when users click external links. The change aims to prevent users from leaving the app entirely after following links, which currently reduces likes and engagement on posts containing links. Additionally, Elon Musk announced that X plans to shift its recommendation system from engagement-based algorithms to AI-powered content analysis within four to six weeks.