Why Gen Z is falling in love with film photography – and rejecting the algorithm along with it
SMRTR summary
Gen Z is turning to film photography in a major way, driven not by nostalgia but by a desire to escape social media algorithms and reclaim real-world connection. In 2025, 35% of the world's 42 million active film camera users were aged 18–30, with disposable camera sales rising steadily since 2023. Young people are seeking "third places" — community spaces outside home and work — where analog photography, vinyl records, and video rentals are filling that need.
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