Where Have All the Chief Metaverse Officers Gone?
SMRTR summary
Meta's pivot from VR-focused metaverse to AR-powered experiences reflects broader industry trends. After initial hype and investment in virtual worlds, many brands are now distancing themselves from the "metaverse" concept, with chief metaverse officers pivoting to AI or AR roles. This shift comes as companies struggle to attract users and generate value in virtual spaces.
SMRTR provides this summary for quick context. The original article belongs to Wired.
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