WhatsApp is officially getting ads
SMRTR summary
WhatsApp is introducing ads on its platform for the first time. Meta, its parent company, will show sponsored content in the "Updates" tab alongside status updates. Ads will be tailored using limited user data like location and language. Meta assures it won't use personal messages or sell phone numbers to advertisers. WhatsApp is also adding promoted channels and subscription options for exclusive updates. This shift marks a departure from WhatsApp's previous ad-free approach and may increase Meta's ad revenue.
SMRTR provides this summary for quick context. The original article belongs to The Verge.
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