Tinder will try AI-powered matching as dating app continues to lose users
SMRTR summary
Tinder is implementing AI-powered features to address declining user engagement and offer an alternative to its "swipe" mechanic. The dating app aims to provide more personalized matches as monthly active users have decreased, with an 8% decline in January. Tinder's Q4 earnings missed estimates, with direct revenue at $476 million. New CEO Spencer Rascoff sees AI as a potential catalyst for revitalizing the dating app market, likening it to the desktop-to-mobile shift a decade ago.
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