TikTok’s road to becoming a super app
SMRTR summary
TikTok is quietly transforming from a video-sharing app into a "super app" — a single platform handling many daily needs. It has added shopping, hotel booking through TikTok GO, sports hubs, maps, games, and microdramas, and has applied for a fintech license in Brazil. TikTok Shop alone hit $15.82 billion in U.S. sales in 2025, putting it in direct competition with Amazon, Google, and Spotify.
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