SMRTR TechJun 3, 2025TechCrunch

TikTok rolls out AI-powered Smart Keyword Filters to limit content you don’t want to see

SMRTR summary

TikTok is enhancing content control with AI-powered Smart Keyword Filters for users' For You pages. This feature blocks similar content and synonyms, expanding the filter limit from 100 to 200 keywords. TikTok is also globally launching its Manage Topics feature, allowing users to adjust the frequency of specific content in their feed. These updates aim to give users more control over their TikTok experience and personalize content preferences.

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