SMRTR TechMay 11, 2026The Verge

TikTok is letting UK users pay to remove ads

SMRTR summary

TikTok is launching a £3.99/month ad-free subscription in the UK for users over 18, letting them opt out of targeted ads and data collection for advertising. The move responds to UK privacy laws requiring user consent for personal data use, following a similar approach Meta adopted for Facebook and Instagram.

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