SMRTR TechApr 8, 2026The Verge

The Neo Effect: How Apple’s cheapest Mac is changing the PC game

SMRTR summary

Apple launched the $599 MacBook Neo, its cheapest laptop ever, powered by an iPhone's A18 Pro chip rather than traditional Mac processors, marking the company's aggressive entry into the budget laptop market. The colorful 13-inch laptop has caught PC manufacturers off guard and delivers surprisingly strong performance that outclasses similarly-priced Windows laptops and Chromebooks, potentially reshaping the affordable computing landscape.

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