SMRTR TechApr 14, 2025Forbes

The 60% Problem — How AI Search Is Draining Your Traffic

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AI-powered search assistants are causing significant declines in organic website traffic, with 60% of searches now yielding no clicks. This shift is forcing marketers to rethink digital visibility strategies as AI Overviews displace top-ranked links and provide in-depth answers directly on search results pages.

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