SMRTR TechApr 29, 2026Wired

Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why

SMRTR summary

Taylor Swift recently filed trademarks to protect her image and voice, and a new report shows exactly why — AI deepfakes of her and other celebrities like Kim Kardashian and Rihanna are appearing in scam TikTok ads promoting fake rewards programs designed to steal users' personal information. Social media scams are surging, and deepfake technology is making them increasingly harder to detect.

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