SMRTR TechSep 15, 2025TechCrunch

Spotify will now let free users pick and play tracks

SMRTR summary

Spotify now allows free users to search, play, and share specific songs on-demand, a significant upgrade from previous shuffle-only limitations. While this new "Pick & Play" feature gives non-paying users more freedom, they'll still face daily time limits and restricted skips after reaching their allocation, unlike Premium subscribers. This move could help boost engagement among Spotify's 433 million free users, potentially addressing the company's struggling ad business.

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