SMRTR TechOct 22, 2025Daily.dev

Snapchat makes its first open prompt AI Lens available for free in the US

SMRTR summary

Snapchat expanded its AI-powered "Imagine Lens" feature to all free users in the US after initially limiting it to paid subscribers since September. The tool lets users generate and edit images using custom text prompts, like transforming selfies into aliens or creating costume ideas, as the company competes with Meta and OpenAI's advanced video-generation features.

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