SMRTR TechOct 7, 2024Ars Technica

Smart TVs are like “a digital Trojan Horse” in people’s homes

SMRTR summary

Connected TV (CTV) data collection raises privacy and political concerns. The industry's extensive tracking could enable personalized political campaigns and discrimination, with Black, Hispanic, and Asian-American communities targeted as lucrative markets. Consumer advocates call for investigation and regulation of CTV practices, citing potential antitrust, consumer protection, and privacy issues.

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