Reddit plans to unify its search interface as it looks to become a search engine

Reddit aims to become a search destination by integrating its core search function with the AI-powered Reddit Answers feature. The platform's redesigned app will prominently display the search box, capitalizing on its unique breadth of conversations and knowledge. This move follows strong Q2 results, with revenue increasing 78% year-over-year to $500 million, and reflects users' growing preference for Reddit as a reliable information source amid the rise of AI-generated content.