SMRTR TechMar 15, 2026Engadget

OpenAI reportedly plans to add Sora video generation to ChatGPT

SMRTR summary

OpenAI plans to integrate its Sora video generation model directly into ChatGPT after the standalone Sora app lost momentum following its initial success in September 2025. This move aims to boost ChatGPT's user base beyond 900 million while addressing Sora's usage limits, though it could significantly increase OpenAI's projected $225 billion inference costs through 2030.

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