SMRTR TechJan 20, 20259to5Mac

Nine people in Nokia recognized the huge threat posed by the iPhone

SMRTR summary

Nokia's dominance in mobile phones was challenged by the iPhone's 2007 launch. Nine Nokia employees recognized its potential impact, creating a presentation highlighting its innovative features. Despite owning 50% market share, Nokia's executives ignored these warnings. Within seven years, the company exited the smartphone business, losing its cool, stylish brand image. This rapid decline demonstrates how quickly market leadership can shift in tech.

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