Netflix reportedly considers adding always-on channels
SMRTR summary
Netflix is exploring always-on channels that would stream specific shows and movies continuously, similar to free services like Pluto TV and Tubi. The move comes as Netflix faces falling viewer engagement and declining second-season viewership. The company is also considering bundling other streaming services. These changes signal a strategic shift to keep subscribers watching and competing more aggressively in an increasingly crowded streaming market.
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