MrBeast reportedly plans to launch a phone company
SMRTR summary
A YouTube star with hundreds of millions of followers is dialing into the telecommunications industry. MrBeast, the wildly popular content creator known for extravagant giveaways and challenges, plans to launch his own mobile phone service next year.
The 27-year-old entrepreneur will utilize existing network infrastructure from major carriers like AT&T or Verizon, following a business model similar to actor Ryan Reynolds' Mint Mobile, which T-Mobile acquired for $1.35 billion.
This telecommunications venture represents MrBeast's latest attempt to diversify his empire beyond YouTube. While his chocolate brand Feastables generated impressive profits last year—approximately $250 million in sales and over $20 million in profit—his core media business reportedly lost nearly $80 million despite commanding an audience of roughly 430 million subscribers.
The phone service joins MrBeast's growing portfolio of businesses, including food companies and toy lines, as he seeks profitability beyond viral videos. According to Business Insider, he may also be exploring opportunities in financial technology and mobile gaming.
SMRTR provides this summary for quick context. The original article belongs to TechCrunch.
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