Meta’s quest to own your face

Meta is aggressively pursuing smart glasses technology, currently outpacing competitors like Google, Apple, and Samsung in developing face-mounted computers. Their lineup includes three models: the Meta Ray-Ban Display with a screen, the sporty Oakley Meta Vanguard, and the Ray-Ban Meta Gen 2, each targeting different user needs despite their confusing naming conventions. Meta faces the challenge of convincing both glasses-wearers and non-wearers to adopt this technology that the company believes represents the next major consumer tech frontier.