iPhone 18 won’t debut this fall, here’s why
SMRTR summary
Apple is shifting to a split iPhone release schedule, separating its growing six-model lineup into two launches. This fall, only the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra will debut, while the iPhone 18, iPhone 18e, and iPhone Air 2 follow in spring 2027. This change may push buyers toward pricier models, potentially raising Apple's average selling price.
SMRTR provides this summary for quick context. The original article belongs to 9to5Mac.
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