Instagram wants to monopolize your attention
SMRTR summary
Instagram expanded its smart TV app with new features including Stories, widescreen videos, and plans for longform episodic content, directly challenging YouTube and microdrama platforms. The move is a gamble, since Instagram's strength comes from quick, phone-based scrolling — not the focused, sit-down viewing experience that TV demands.
SMRTR provides this summary for quick context. The original article belongs to The Verge.
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