In the age of AI, everybody could lose the right to anonymity

Generative AI is transforming industries but eroding data privacy. Traditional anonymization methods are now vulnerable to AI's growing capabilities. Confidential computing and encryption-based solutions offer a path forward to protect data as AI advances. An experiment using AI to deanonymize the Personal Genome Project dataset highlights the ease of identifying individuals from supposedly anonymous data. Organizations must adopt new privacy-enhancing technologies to safeguard sensitive information and maintain trust in an AI-driven world.