SMRTR TechMay 4, 2025ZDNet

How to make LinkedIn work for you: 3 things you must get right

SMRTR summary

LinkedIn's chief product officer Tomer Cohen reveals three key strategies for success on the platform: building a great presence, focusing on your network, and engaging with others. These fundamentals can turn LinkedIn into a professional "superpower." Cohen also discusses upcoming AI-powered features that will provide more personalized experiences for users, potentially revolutionizing career development and job seeking on the platform.

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