How Rainbow Six Siege lasted ten years and brought in 100m players
SMRTR summary
Rainbow Six Siege overcame a rocky 2015 launch with weak sales and server issues to become a massive success, reaching 100 million players after ten years through consistent content updates, esports support, and adapting to the games-as-a-service model. Ubisoft recently launched a free-to-play version and mobile release to attract new players while maintaining the tactical shooter's core identity.
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