SMRTR TechMay 11, 2025AP News

How AI helps push Candy Crush players through its most difficult puzzles

SMRTR summary

Candy Crush Saga now employs AI to design and update levels, allowing developers to focus on more complex tasks. This approach helps maintain player engagement and ensures fresh content for the game's massive user base. While some in the gaming industry welcome AI as a helpful tool, others worry about its impact on jobs and creativity.

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