SMRTR TechOct 12, 2025Wired

Google Search Could Change Forever in the UK

SMRTR summary

The UK designated Google Search as having Strategic Market Status, giving regulators power to force operational changes. Google controls over 90% of UK searches, with businesses spending £10+ billion on its advertising in 2024.

SMRTR provides this summary for quick context. The original article belongs to Wired.

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