SMRTR TechMar 12, 2026Wired

Google Is Not Ruling Out Ads in Gemini

SMRTR summary

Google is now openly considering ads for its Gemini AI chatbot after previously denying such plans, with executives stating they're "not ruling them out" as the company experiments with ads in AI search features. The tech giant, which has grown Gemini to over 750 million monthly users, plans to apply lessons from these search ad tests to potentially monetize the free Gemini app.

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