SMRTR TechOct 2, 2025The Verge

Google is destroying independent websites, and one sees no choice but to defend it anyway

SMRTR summary

WikiHow faces a paradox as Google both threatens its survival and serves as its lifeline. The how-to website is struggling through an "AI apocalypse" where Google's AI tools direct fewer users to click through to websites, devastating ad revenue for publishers. Despite this threat from Google's AI Overviews, WikiHow's CEO testified in Google's defense during an antitrust trial, arguing that breaking up Google's ad business would create chaos for publishers who depend on Google's ad tools to operate.

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