Duolingo Grapples With Its ‘AI-First’ Promise Before Angry Social Mob

Duolingo CEO Luis von Ahn faced backlash after announcing an "AI-first" policy, including plans to reduce contractors and prioritize AI use in hiring and performance reviews. The company attempted damage control through social media stunts, including a mock kidnapping of the CEO, but faced continued criticism and a drop in video engagement. Despite the controversy, Duolingo's stock price remained unaffected, and the company maintains its AI focus while emphasizing continued employee hiring and AI training initiatives.