SMRTR TechMay 2, 2025Ars Technica

DOJ confirms it wants to break up Google’s ad business

SMRTR summary

Google faces challenges in its ad tech antitrust trial, with the DOJ seeking to force the sale of parts of its advertising business worth up to $95 billion. Google argues this is excessive and has proposed milder remedies. After recent antitrust losses, the company may struggle to convince the judge that lighter penalties suffice. The trial's outcome could significantly impact Google's business and investor confidence.

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