SMRTR TechOct 2, 2025PYMNTS

Did Meta’s Momentum Push Apple to Scrap Its Vision Pro Overhaul?

SMRTR summary

Apple has paused development of its next Vision Pro headset and reassigned engineers to work on smart glasses projects, responding to Meta's success with its Ray-Ban Display glasses that launched at $799 this year. This strategic shift reflects Apple's recognition that lightweight AI-powered eyewear is becoming the next major tech battleground, potentially rivaling smartphones as essential devices.

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