SMRTR TechApr 8, 2026Mac Rumors

Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway

SMRTR summary

Apple is executing a three-year iPhone redesign plan, starting with the iPhone 17 Pro's new aluminum design and introducing a foldable iPhone in September 2026. This represents Apple's biggest iPhone transformation in years following record $85.2 billion quarterly revenue.

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