Apple to counter new Meta products with its own cheaper headset
SMRTR summary
Apple is developing at least four new AR headsets and smart glasses to compete with Meta and attract more customers. These devices aim to be cheaper and more user-friendly alternatives to the $3,500 Vision Pro. Plans include a lower-end Vision headset priced around $2,000 for 2024, a second-generation Vision Pro for 2026, and smart glasses similar to Meta's Ray-Bans for 2027. Apple hopes to leverage its Vision Pro technology to create more affordable products, but faces challenges in bringing innovative devices to market quickly compared to competitors.
SMRTR provides this summary for quick context. The original article belongs to ZDNet.
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