Apple Has Likely Abandoned 'iPad Ultra' Plans
SMRTR summary
Apple appears to have quietly dropped plans for an "iPad Ultra," largely because iPad Pro sales have been weak. Analyst Ross Young slashed his 2024 shipment forecast from 10 million to just 6.7 million units, blaming high prices and low demand. With iPad revenue falling three straight years and representing only 6.73% of Apple's total revenue, there simply may not be enough buyers for an even pricier iPad.
SMRTR provides this summary for quick context. The original article belongs to Mac Rumors.
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